Entrepreneurship: (includes CD) by Rajeev RoyEntrepreneurship: (includes CD) by Rajeev Roy

Entrepreneurship: (includes CD)

byRajeev Roy

Paperback | September 15, 2011

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The second edition of Entrepreneurship continues to provide management students and entrepreneurs an insight into the nuances of starting and managing a business in India. It starts by introducing the concept to the readers before moving on to explain the financing options and the operationalaspects of a start-up business. Key concepts, such as business models, business plan, human resource management, entrepreneurial finance, and marketing, have been explained in detail in separate chapters. Growth and corporate social responsibility are highlighted in the last section. It includes chapters on growth, exit strategies, social responsibility, and the social entrepreneur. The accompanying CD includes start-up documentation, applications, templates, and checklists required by entrepreneurs to start a business in India. It also contains video clippings of successful entrepreneurs sharing their experiences.
Dr. Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.
Title:Entrepreneurship: (includes CD)Format:PaperbackDimensions:616 pages, 3.44 × 2.5 × 0.68 inPublished:September 15, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0198072635

ISBN - 13:9780198072638


Table of Contents

Section I - Foundations1. Understanding Entrepreneurship2. Growth of a Business Idea3. Intellectual Property4. Family Business5. Doing Business in India6. Entrepreneurial SupportSection II - Mobilizing Resources7. Buying a Business8. Entrepreneurial Finance9. Business models10. Making a Business PlanSection III - Operations and Management11. Managing Operations12. Human Resource Management13. Entrepreneurial Marketing14. New Product Development15. E-Business16. Networking17. Project ManagementSection IV - Growth and Social Responsibility18. Growth19. Exit Strategies20. Social Responsibility21. The Social EntrepreneurCase Study 1: Darshan EnterprisesCase Study 2: MithailiteCase Study 3: 180sCase Study 4: Jumbo King (new)Case Study 5: Big OnesCase Study 6: AirAsiaCase Study 7: Sula Wines (new)