Entrepreneurship & Small Business Management, Student Edition

Hardcover | January 5, 2010

byMcGraw-Hill Education

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Teach students the business and academic skills they need to build and manage a successful 21st century business withextensive coverage of successful young entrepreneurs, web-based businesses, and traditional "brick and mortar" businesses. The development of a business plan is emphasized.

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From the Publisher

Teach students the business and academic skills they need to build and manage a successful 21st century business withextensive coverage of successful young entrepreneurs, web-based businesses, and traditional "brick and mortar" businesses. The development of a business plan is emphasized.

Format:HardcoverDimensions:11.1 × 8.7 × 1.1 inPublished:January 5, 2010Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0078897661

ISBN - 13:9780078897665

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Table of Contents

Glencoe Entrepreneurship: Building a Business 2011

Unit 1 - Going into Business for Yourself

Chapter 1: What is Entrepreneurship?
Chapter 2: Your Potential as an Entrepreneur
Chapter 3: Recognizing Opportunity
Chapter 4: Global Opportunities

Unit 2 - Researching and Planning Your Venture

Chapter 5: Feasibility and Business Planning
Chapter 6: Market Analysis
Chapter 7: Types of Business Ownership
Chapter 8: The Legal Environment
Chapter 9: Site Selection and Layout Planning

Unit 3 - Managing Market Strategies

Chapter 10: The Marketing Plan
Chapter 11: The Price Strategy
Chapter 12: The Promotion Strategy
Chapter 13: The Promotion Strategy: Developing and Managing Sales

Unit 5 - Managing Your Business Process

Chapter 14: Preparing and Planning to Manage
Chapter 15: Managing Purchasing and Inventory
Chapter 16: Producting Management and Distribution
Chapter 17: Managing Operations and Staffing
Chapter 18: Managing Human Resources

Unit 5 - Managing the Finances of Your Business

Chapter 19: Financing Your Business
Chapter 20: Accounting and Financial Reporting
Chapter 21: Financial Management

Unit 6 - Growing Your Business

Chapter 22: Risk Management
Chapter 23: Making Your Business Grow
Chapter 24: Social and Ethical Responsibility