Entrepreneurship: Starting And Operating A Small Business by Steve MariottiEntrepreneurship: Starting And Operating A Small Business by Steve Mariotti

Entrepreneurship: Starting And Operating A Small Business

bySteve Mariotti, Caroline Glackin

Paperback | December 27, 2014

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For courses in Entrepreneurship, Small Business Management, and Starting a Business.


A Comprehensive, Practical Approach to Starting a Business

For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations.


In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.

Also Available with MyEntrepreneurshipLabTM

This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.  


NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:


0134422562 / 9780134422565 Entrepreneurship: Starting and Operating a Small Business Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 4/e


Package consists of: 

  • 0133934454 / 9780133934458 Entrepreneurship: Starting and Operating a Small Business
  • 0133935876 / 9780133935875 MyEntrepreneurshipLab with Pearson eText -- access Card -- for Entrepreneurship: Starting and Operating a Small Business


Steve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE), is considered one of today’s leading experts in education for at-risk youth.  In 1982, he changed career paths when he decided to leave the corporate sector and become a special education teacher in the New York City public school system.   Mariotti’s first ...
Title:Entrepreneurship: Starting And Operating A Small BusinessFormat:PaperbackDimensions:576 pages, 10.6 × 8.5 × 1.2 inPublished:December 27, 2014Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133934454

ISBN - 13:9780133934458


Table of Contents

UNIT 1: Entrepreneurial Pathways                

1. Entrepreneurs Recognize Opportunities

2. The Business Plan: Road Map to Success

Honest Tea Business Plan                

3. Creating Business from Opportunity

Case Study:Spanx


UNIT 2: Integrated Marketing             

4. Exploring Your Market

5. Developing the Right Marketing Mix and Plan 

6. Smart Selling and Effective Customer Service

Case Study:Kitchen Arts & Letters, Inc.


UNIT 3: Show Me the Money: Finding, Securing, and Managing It

7. Understanding and Managing Start-Up, Fixed, and Variable Costs

8. Using Financial Statements to Guide a Business        

9. Cash Flow and Taxes              

10. Financing Strategy & Tactics          

Case Study: Lee’s Ice Cream


UNIT 4: Operating a Small Business Effectively       

11. Addressing Legal Issues and Managing Risk

12. Operating for Success

13. Management, Leadership, & Ethical Practices

Case Study: ONLC Training Centers


UNIT 5: Cashing in the Brand             

14. Franchising, Licensing, and Harvesting: Cashing in Your Brand   

Case Study: Honest Tea         


Appendix 1: Sample Student Business Plan

Appendix 2: BizBuilder Business Plan

Appendix 3: Resources for Entrepreneurs     

Appendix 4: Useful Formulas and Equations