Entrepreneurship by Robert D HisrichEntrepreneurship by Robert D Hisrich


byRobert D Hisrich, Michael P Peters, Dean A. Shepherd

Hardcover | January 12, 2016

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Title:EntrepreneurshipFormat:HardcoverDimensions:10.1 × 8.4 × 1.1 inPublished:January 12, 2016Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0078112842

ISBN - 13:9780078112843


Table of Contents

Part I: The Entrepreneurial Perspective<_o3a_p>

1.         Entrepreneurship and the Entrepreneurial Mind-Set<_o3a_p>

2.         Entrepreneurial Intentions and Corporate Entrepreneurship<_o3a_p>

3.         Entrepreneurial Strategy: Generating and Exploiting New Entries<_o3a_p>


Part II: From Idea to <_st13a_place _w3a_st="on">Opportunity<_o3a_p>

4.         Creativity and the Business Idea<_o3a_p>

5.         Identifying and Analyzing Domestic and International Opportunities<_o3a_p>

6.         Intellectual Property and Other Legal Issues for the Entrepreneur<_o3a_p>


Part III: From the <_st13a_place _w3a_st="on">Opportunity to the Business Plan<_o3a_p>

7.         The Business Plan: Creating and Starting the Venture<_o3a_p>

8.         The Marketing Plan<_o3a_p>

9.         The Organizational Plan<_o3a_p>

10.       The Financial Plan<_o3a_p>


Part IV: From the Business Plan to Funding the Venture<_o3a_p>

11.        Sources of Capital<_o3a_p>

12.        Informal Risk Capital, Venture Capital, and Going Public<_o3a_p>


Part V: From Funding the Venture to Launching, Growing and Ending the New Venture<_o3a_p>

13.          Strategies for Growth and Managing the Implication of Growth<_o3a_p>

14.          Accessing Resources for Growth from External Sources<_o3a_p>

15.          Succession Planning and Strategies for Harvesting and Ending the Venture<_o3a_p>


Part VI:  Cases<_o3a_p>


Case 1 Turner Test Prep Co. <_o3a_p>

Case 2 Jim Boothe, Inventor <_o3a_p>

Case 3 A. Monroe Lock and Security Systems <_o3a_p>

Case 4 Beijing Sammies <_o3a_p>

Case 5 Intelligent Leisure Solutions <_o3a_p>

Case 6 The Beach Carrier <_o3a_p>

Case 7 Gourmet To Go <_o3a_p>

Case 8A Intervela D.O.O. Koper-Victory Sailmakers, Part A <_o3a_p>

Case 8B Intervela Victory Sailmakers, Part B <_o3a_p>

Case 9 The Gril-Kleen Corporation <_o3a_p>

Case 10 Masi Technology <_o3a_p>

Case 11 Neomed Technologies <_o3a_p>

Case 12 Mayu LLC <_o3a_p>

Case 13 Nature Bros. Ltd.<_o3a_p>

Case 14 Amy's Bread <_o3a_p>

Case 15 Supply Dynamics <_o3a_p>

Case 16 Datavantage Corporation <_o3a_p>

Case 17 Tire Valet: A Mobile Tire Company <_o3a_p>