Environmental Innovation and Firm Performance: A Natural Resource-Based View

Hardcover | December 11, 2012

byGregorio Martín de Castro, Javier Amores Salvadó, José Emilio Navas López

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The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

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The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance.

GREGORIO MARTÍN-DE-CASTRO is an associate professor at the Business Administration Department in Universidad Complutense de Madrid, Spain, and a member of the Strategy, Knowledge and Innovation Research Group (ECI) of this university. Additionally, he has several years of research experience at CIC Spanish Knowledge Society Research C...

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Format:HardcoverDimensions:176 pages, 10.16 × 5.68 × 0.7 inPublished:December 11, 2012Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230363474

ISBN - 13:9780230363472

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Extra Content

Table of Contents

List of Figures
List of Tables
Foreword Stuart Hart
Acknowledgements
Theoretical Framework
The Nature of Environmental Product Innovation and Green Image
Research Model
Methodology
Research Results
Conclusions
Theoretical Framework
The Nature of Environmental Product Innovation and Green Image
Research Model
Methodology
Research Results
Conclusions