Ephemeral Media: Transitory Screen Culture From Television To Youtube by Paul GraingeEphemeral Media: Transitory Screen Culture From Television To Youtube by Paul Grainge

Ephemeral Media: Transitory Screen Culture From Television To Youtube

byPaul Grainge

Hardcover | October 18, 2011

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Ephemeral Mediaexplores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Paul Grainge is Associate Professor of Film and Television Studies at the University of Nottingham. His books include Brand Hollywood: Selling Entertainment in a Global Media Age (Routledge, 2008), Monochrome Memories: Nostalgia and Style in Retro America (Praeger, 2002), Memory and Popular Film (as editor, Manchester UP, 2003), and F...
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Title:Ephemeral Media: Transitory Screen Culture From Television To YoutubeFormat:HardcoverDimensions:248 pages, 9.21 × 6.77 × 0.87 inPublished:October 18, 2011Publisher:British Film InstituteLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1844574350

ISBN - 13:9781844574353

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Table of Contents

Table of Contents
Introduction: Ephemeral media, Paul Grainge
I Media Transition and Transitory Media
1. The recurrent, the recombinatory, and the ephemeral: television as a textual system in transition, William Uricchio
2. Television, abridged: narrative scalability and TV-digital media convergence, Max Dawson
II Between: interstitials and idents
3. 'Programmes keep the advertisements apart': TV interstitials, instruction, and remediation, John Ellis 4. 'Music is Half the Picture': the soundworld of television idents, Mark Brownrigg and Peter Meech
5. 'The Quick and the Dead': An interview with Charlie Mawer (Red Bee Media)
III Beyond: online TV and web drama
6. 'Global, Permanent, Embeddable': An Interview with Victoria Jaye (BBC Vision)
7. Beyond the broadcast text: new economies and temporalities of online TV, JP Kelly
8. Time is Money: value and form in web native media, Jon Dovey
9. 'Carnaby Street, 10am': Kate Modern and the ephemeralization of online drama, Elizabeth Evans
IV Below: video and user-generated content
10. Warring flipsides of the production insider's promotional surround, John T. Caldwell
11. Reenactment: fans performing movie scenes on YouTube and beyond,' Barbara Klinger
12. Digital intimacies: aesthetic and affective strategies in the production and use of online video, Rosamund Davies