Eric Sink on the Business of Software by Eric SinkEric Sink on the Business of Software by Eric Sink

Eric Sink on the Business of Software

byEric Sink

Paperback | March 21, 2006

Pricing and Purchase Info

$27.78 online 
$41.50 list price save 33%
Earn 139 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Eric Sink on the Business of Softwareis a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers#151;particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

Eric Sink graduated in 1990 from the University of Illinois with a degree in computer science. After living for a year in Spain, he spent five years at Spyglass, where he led the group that developed the Web browser later to become known as Internet Explorer. In 1997, Eric left Spyglass and founded SourceGear, which is now a leading ve...
Title:Eric Sink on the Business of SoftwareFormat:PaperbackDimensions:320 pages, 23.5 × 17.8 × 0.01 inPublished:March 21, 2006Publisher:APRESS PUBLISHERSLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1590596234

ISBN - 13:9781590596234

Look for similar items by category:


Rated 5 out of 5 by from A necessary read for programmers looking to start their own company. This book delivers on what it promises: real business advice to programmers in mico-ISV and small-ISV environments. Learn what does and doesn't work about how to evaluate and position new software ideas. Compared to some other less interesting books I've read about business software, this book is funny and hard to put down. Highly recommended.
Date published: 2010-02-08

Table of Contents

  1. What Is a Small ISV?
  2. Whining by a Barrel of Rocks
  3. Starting Your Own Company
  4. Finance for Geeks
  5. Exploring Micro-ISVs
  6. First Report from My Micro-ISV
  7. Make More Mistakes
  8. Small ISVs: You Need Developers, Not Programmers
  9. Geeks Rule and MBAs Drool
  10. Hazards of Hiring
  11. Great Hacker != Great Hire
  12. My Comments on "Hitting the High Notes"
  13. Career Calculus
  14. Finding a Product Idea for Your Micro-ISV
  15. Marketing Is Not a Post-processing Step
  16. Choose Your Competition
  17. Act Your Age
  18. Geek Gauntlets
  19. Be Careful Where You Build
  20. The Game Is Afoot
  21. Going to a Trade Show
  22. Magazine Advertising Guide for Small ISVs
  23. Tenets of Transparency
  24. Product Pricing Primer
  25. Closing the Gap, Part 1
  26. Closing the Gap, Part 2