Escape Velocity: Free Your Company's Future From The Pull Of The Past

Hardcover | September 6, 2011

byGeoffrey A. Moore

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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

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From the Publisher

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era of...

From the Jacket

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market sh...

Geoffrey A. Moore is the author ofEscape Velocity,Inside the Tornado, andLiving on the Fault Line.

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Format:HardcoverDimensions:240 pages, 9 × 6 × 0.85 inPublished:September 6, 2011Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062040898

ISBN - 13:9780062040893

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“A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work.”