ESPN: The Making of a Sports Media Empire by Travis VoganESPN: The Making of a Sports Media Empire by Travis Vogan

ESPN: The Making of a Sports Media Empire

byTravis Vogan

Paperback | October 1, 2015

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Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine , and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports." Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.
Travis Vogan is assistant professor of Journalism and Mass Communication and American Studies at the University of Iowa. He is the author of Keepers of the Flame: NFL Films and the Rise of Sports Media .
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Title:ESPN: The Making of a Sports Media EmpireFormat:PaperbackProduct dimensions:256 pages, 9 × 6 × 0.8 inShipping dimensions:9 × 6 × 0.8 inPublished:October 1, 2015Publisher:University of Illinois PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0252081226

ISBN - 13:9780252081224

Reviews

Editorial Reviews

"This smart, lively examination of ESPN's place in American culture and how it continues to consciously work its way in is a trove of research, insight, and fascinating stories."--Robert Lipsyte, New York Times columnist and author of An Accidental