July 26, 2001
Dorling Kindersley Ltd.
The following ISBNs are associated with this title:
ISBN - 10: 0789480085
ISBN - 13: 9780789480088
About the Book
- Practical techniques show you how to develop effective public relations skills and implement publicity campaigns
- Clear text and illustrations cover every aspect of creating and monitoring media coverage
- Simple checklists enable you to be fully prepared for presentations, events, and handling crises
- Accessible flow charts and diagrams explore different options for creating the right image and provide useful examples
From the Publisher
The four new guides in this best-selling series are ideal for managers at every level. These compact references -- the most accessible single-subject business guides on the market -- demonstrate techniques and skills useful in any work environment.