Essential McLuhan by Eric McluhanEssential McLuhan by Eric Mcluhan

Essential McLuhan

EditorEric Mcluhan, Frank Zingrone

Paperback | May 6, 1997

Pricing and Purchase Info

$55.82 online 
$58.70 list price
Earn 279 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Essential McLuhanbrings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.
This comprehensive collection includes extracts from McLuhan's famous booksUnderstanding MediaandThe Gutenberg Galaxy, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.
A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advert...
Loading
Title:Essential McLuhanFormat:PaperbackDimensions:416 pages, 9.21 × 6.14 × 1.1 inPublished:May 6, 1997Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415162459

ISBN - 13:9780415162456

Look for similar items by category:

Reviews