Essential Type: An Illustrated Guide To Understanding And Using Fonts

August 16, 2016|
Essential Type: An Illustrated Guide To Understanding And Using Fonts by Tony Seddon
$32.50
Hardcover
Earn 163 plum® points
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A comprehensive and beautifully illustrated guide to fonts, essential for anyone who engages with type in their daily lives

Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics. This beautifully illustrated, easy to use companion is the perfect guide to everything typographic.
 
Tony Seddon provides an essential lexicon that explains the history and functionality of 140 type terms and 20 unique typeface classifications. The book also features a timeline of typeface classification from the mid-15th century to the present day, and concludes with a chapter detailing over 40 important typeface families that reflect the history of typeface development and typographic style from the earliest days of movable type. 
 
Essential Type will help to build your knowledge of type and typeface use with a clear and comprehensive “what is it” and “why use it” approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif to sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.  
Tony Seddon is a freelance designer, art director, and writer living in the UK. He specializes in book design and design for print, and his published work includes Graphic Design for Nondesigners (2009), 20th-Century Design (2014), and The Evolution of Type (2015).
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Title:Essential Type: An Illustrated Guide To Understanding And Using Fonts
Format:Hardcover
Product dimensions:192 pages, 9 X 5.12 X 0.98 in
Shipping dimensions:192 pages, 9 X 5.12 X 0.98 in
Published:August 16, 2016
Publisher:Yale University Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9780300222371

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