Essentials Of Business Communication by Mary Ellen GuffeyEssentials Of Business Communication by Mary Ellen Guffey

Essentials Of Business Communication

byMary Ellen Guffey, Richard Almonte

Paperback | June 2, 2009

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Essentials of Business Communications is a must-have resource for students who are looking to succeed in today's technologically enhanced workplace. Retained in this new edition are the elements that have made it so successful - clear and concise examples, accurate model documents and strong practice exercises that do not overwhelm the students. The textbook/workbook format is a convenient all-in-one learning package. The text builds on grammar and mechanics skills to help students learn to effectively communicate in the business world.NETA TestbankThe Nelson Education Teaching Advantage (NETA) program delivers research-based resources that promote student engagement and higher-order thinking and enable the success of Canadian students and educators. This book's premium testbank is designed to ensure top quality multiple-choice testing by avoiding common errors in question and test construction. If you want your students to achieve "beyond remembering", ask your Nelson Sales Representative how today!
A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the Universi...
Title:Essentials Of Business CommunicationFormat:PaperbackDimensions:529 pages, 10.88 × 8.38 × 0.81 inPublished:June 2, 2009Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176473351

ISBN - 13:9780176473358


Table of Contents

UNIT 1: Communication Foundations Chapter 1: Today's Communication Challenges UNIT 2: The Business Writing Process Chapter 2: Before You Write Chapter 3: Writing and Revising UNIT 3: Corresponding at Work Chapter 4: E-Mails and Memos Chapter 5: Routine Letters and Goodwill Messages Chapter 6: Persuasive Messages Chapter 7: Negative Messages UNIT 4: Reporting Data Chapter 8: Informal Reports Chapter 9: Proposals and Formal Reports UNIT 5: Developing Speaking Skills Chapter 10: Communicating in Person, by Telephone, and in Meetings Chapter 11: Giving Oral Presentations UNIT 6: Communicating for Employment Chapter 12: The Job Search, Résumés, and Cover Letters Chapter 13: Employment Interviews and Follow-Up Messages