Essentials of Strategic Management

Paperback | July 19, 2010

byJ. David Hunger, Thomas L. Wheelen

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Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

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From the Publisher

Get straight to the heart of important strategic management concepts. This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in cor...

From the Jacket

Essentials of Strategic Managementoffers a concise explanation of the most important concepts and techniques in strategic management. Further, the brevity of this text makes it suitable for use in corporate and executive training programs.Basic Concepts of Strategic Management; Corporate Governance, Ethics, and Social Responsibility; E...

Format:PaperbackDimensions:208 pages, 8.9 × 6.9 × 0.5 inPublished:July 19, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0136006698

ISBN - 13:9780136006695

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Table of Contents

Part 1: Introduction to Strategic Management
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
Chapter 11: Suggestions for Case Analysis

Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation