Establishing Your Major Social Media Objectives and Key Strategies

Kobo ebook | September 29, 2010

byJamie Turner, Reshma Shah

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This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.

 

How to set clear objectives for your social media initiative that link tightly with your overall marketing strategies.

 

Common objectives for a social media program range from driving Web site traffic to increasing customer engagement. But whatever your stated objectives are, only one thing is important: You need to integrate your social media campaign into your marketing campaign so that they can both show a quantifiable ROI.

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From the Publisher

This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.   How to set clear objectives for your social media initiative that link tightly with your overall mar...

Format:Kobo ebookPublished:September 29, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132603527

ISBN - 13:9780132603522

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