Ethical Product Sourcing in the Starbucks Coffee Supply Chain by Chuck Munson

Ethical Product Sourcing in the Starbucks Coffee Supply Chain

byChuck Munson

Kobo ebook | September 11, 2013

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This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University.

Title:Ethical Product Sourcing in the Starbucks Coffee Supply ChainFormat:Kobo ebookPublished:September 11, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133758168

ISBN - 13:9780133758160

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