Ethical Product Sourcing in the Starbucks Coffee Supply Chain

Kobo ebook | September 11, 2013

byChuck Munson

not yet rated|write a review

This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar goods. How has Starbucks approached Fair Trade? What is the real value and limitations of the Fair Trade model? What obstacles does Starbucks face in making Fair Trade work for everyone, including customers? Focusing on realistic issues and challenges, this case study offers exceptional value to both students and practitioners. Author: Dustin Smith, Washington State University.

Pricing and Purchase Info

$13.19 online
$17.05 list price (save 22%)
Available for download
Not available in stores

From the Publisher

This case study focuses on Starbucks' challenges in integrating Fair Trade coffee into its global supply chain, empowering family farmers and workers to escape poverty. With its large market presence, Starbucks has been under pressure to increase Fair Trade imports. However, Fair Trade coffee is, by design, more expensive than similar...

Format:Kobo ebookPublished:September 11, 2013Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0133758168

ISBN - 13:9780133758160

Customer Reviews of Ethical Product Sourcing in the Starbucks Coffee Supply Chain

Reviews