Ethics in Marketing and Communications: Towards a Global Perspective by M. MckinleyEthics in Marketing and Communications: Towards a Global Perspective by M. Mckinley

Ethics in Marketing and Communications: Towards a Global Perspective

EditorM. Mckinley

Hardcover | December 13, 2011

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This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. It covers a variety of countries and focuses on both the enterprise and the consumer. It is an excellent text for classroom discussions as well as a reference for other researchers.
MARY C. MCKINLEY is Director of the ESCEM-Europe Center. She was previously Communications Manager at the Regional Environmental Center for Central and Eastern Europe, Szentendre Hungary from 1999 to 2002. Her research interests include organizational communications, marketing ethics and sustainable development.
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Title:Ethics in Marketing and Communications: Towards a Global PerspectiveFormat:HardcoverDimensions:144 pages, 8.5 × 5.51 × 0 inPublished:December 13, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230358551

ISBN - 13:9780230358553

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