Europe and the Japanese Challenge: The Regulation of Multinationals in Comparative Perspective by Mark MasonEurope and the Japanese Challenge: The Regulation of Multinationals in Comparative Perspective by Mark Mason

Europe and the Japanese Challenge: The Regulation of Multinationals in Comparative Perspective

byMark Mason

Hardcover | October 1, 1997

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Japanese foreign direct investment surged into Western markets in the late 1980s provoking intense policy debates in Europe and America. How did the European authorities respond to this 'Japanese Challenge'? How did their response compare to the US policy record? Does this internationalbusiness activity give any insights into the idea of increasing convergence of behaviour of the world's capitalist economies? To answer these questions, Mark Mason investigates European policies towards the Japanese Challenge in cross-national and historical perspectives. He compares the policy response of European governments with that of the US government by contrasting case studies in three key sectorsthe automobileindustry, consumer electronics, and banking. The case studies are then examined in the context of wider policy patterns and models across the entire Triad throughout the postwar period. This book will be essential reading for anyone interested in international business history, Japanese investment policies, international trade, corporate strategy, and government-industry relations.
Mark Mason is a Professor in the School of Management at Yale University.
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Title:Europe and the Japanese Challenge: The Regulation of Multinationals in Comparative PerspectiveFormat:HardcoverDimensions:176 pages, 8.5 × 5.43 × 0.59 inPublished:October 1, 1997Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0198292643

ISBN - 13:9780198292647

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Table of Contents

PrefaceIntroduction: Europe and the Japanese Challenge1. Approaching the Challenge2. Automobiles3. Consumer Electronics4. Banks5. The Regulation of Multinationals in Comparative PerspectiveAppendicesIndexContributors

Editorial Reviews

...a handsome representation...systematic and straightforward...interesting study. - J Thomas Lindblad. University of Leiden. 1998