European Retail Research: 2014, Volume 28, Issue I by Thomas FoschtEuropean Retail Research: 2014, Volume 28, Issue I by Thomas Foscht

European Retail Research: 2014, Volume 28, Issue I

byThomas FoschtEditorDirk Morschett, Thomas Rudolph

Paperback | May 21, 2015

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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernha...
Title:European Retail Research: 2014, Volume 28, Issue IFormat:PaperbackDimensions:160 pagesPublished:May 21, 2015Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3658096020

ISBN - 13:9783658096021


Table of Contents

Making Consumers Switch from Counterfeit to Genuine Luxury.- Successful GAM Organisation.- The World's leading E-retailers and Environmental Sustainability.- Willingness to Pay in Food Retailing.- Retailing in Brazil.- Retailing in New Zealand.