European Retail Research: 2008 | Volume 22

EditorBernhard Swoboda, Dirk Morschett, Thomas Rudolph

Paperback | October 28, 2008

European Retail Research: 2008 | Volume 22 by Bernhard Swoboda
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Fifteen years after its commercial launching, the Internet has become the second most imp- tant distribution channel (after high street retailing) and a major source of customer infor- tion and empowerment (Urban 2003, 2005; Constantinides/Fountain 2008). A number of - cent developments in this field threaten to further weaken the role of traditional retailing in a number of sectors where retailers and intermediaries have always played an important role. Music, entertainment, press, printing/publishing and traditional travel agents are some of the branches that have already felt the negative effects of Internet-enabled disintermediation. The web has made possible the direct contact between producers and consumers, making the physical retailer of information-based products or intangibles redundant. These developments are widely seen as effects of the Internet evolution and have been ext- sively discussed and debated. However, over the last three years, a new generation of online tools, applications and approaches such as blogs, wikis, online communities and virtual worlds, commonly referred to as Web 2. 0 or Social Media, are increasingly attracting the - tention of practitioners and, recently, of academics. As often happens when revolutionary - novations become booming business, research and theoretical underpinning on the Web 2. 0 issue is still very limited and there is not even a generally accepted definition. What most people would agree though is that a fundamental element of Web 2.
Mit Beiträgen von: Efthymios Constantinides, Carlota Lorenzo Romero, Miguel A. Gómez Boria, Steve Burt, John Dawson, Leigh Sparks, Hans H. Bauer, Isabel Martin, Thomas Kilian, Gianfranco Walsh, Holger Buxel, Elias Frederico, Juracy Gomes Parente, Yin-Chiech Hsu,.Hui-Ling Huang, Mateja Vodlan, Irena Vida, Herbert Kotzab, Thomas Foscht, ...
Title:European Retail Research: 2008 | Volume 22Format:PaperbackProduct dimensions:236 pages, 8.27 X 5.83 X 0 inShipping dimensions:236 pages, 8.27 X 5.83 X 0 inPublished:October 28, 2008Publisher:Gabler VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834910848

ISBN - 13:9783834910844

Appropriate for ages: All ages

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