Evaluating Health Promotion: Practice and Methods by Margaret ThorogoodEvaluating Health Promotion: Practice and Methods by Margaret Thorogood

Evaluating Health Promotion: Practice and Methods

EditorMargaret Thorogood, Yolande Coombes

Paperback | June 6, 2010

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Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotioncannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonlyused are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion. It will appeal to students and practitioners in health promotion and public health (including programme managers in both the government and thevoluntary sector), and donors and funding agencies who commission health promotion interventions and evaluations.
Margaret Thorogood was appointed Professor of Epidemiology at the University of Warwick in 2003 and in 2007 she was appointed as an Honorary Professor at the University of the Witwatersrand. Following her PhD on the safety of oral contraceptives she was involved in a series of further studies of hormonal contraceptive safety. At the L...
Title:Evaluating Health Promotion: Practice and MethodsFormat:PaperbackDimensions:220 pagesPublished:June 6, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199569290

ISBN - 13:9780199569298

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Table of Contents

1: Overview1. Yolande Coombes and Margaret Thorogood: Introduction2. Virginia Berridge: Historical and policy approachesPart 2: Methods of evaluation3. Yolande Coombes: Evaluating according to purpose and resources: Strengthening the evidence base incrementally4. Annie Britton: Evaluating interventions: Experimental study designs in health promotion5. Warren Stevens: Economic evaluation of health promotion interventions6. Margaret Thorogood: Using systematic reviews in health promotion7. David Ellard and Suzanne Parsons: Process evaluation: Understanding how and why interventions workPart 3: Evaluation in practice8. Steven Chapman: Social marketing interventions and evaluation9. Rachel Jewkes: Evaluation of interventions to prevent intimate partner violence10. Melvyn Hillsdon: Evaluating environmental interventions through natural experiments11. John Powell: E-health promotionPart 4: Participants in, and users of, evaluation12. Jane Cowl: Involving lay people in the development of NICE public health guidance13. Dalya Marks: Evaluating the ethics of health promotion: Understanding informed participation14. Yolande Coombes: Feeding back evaluation results to stakeholder participants15. Carol Tannahill: Getting findings into policy16. Margaret Thorogood and Yolande Coombes: Conclusions: Providing appropriate evidence and influencing policy

Editorial Reviews

"This is an excellent primer on evaluating health promotions. The book has many strengths, including numerous examples of evaluations. It also is a delightful and easy read for public health and health promotion students." --Doody's Journal November 2005