Evaluating Health Promotion Programs

Hardcover | February 15, 2002

byThomas W. Valente

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This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students inpublic health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part IIdeals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This textprovides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.

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This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students inpublic health. It will be useful both to s...

Thomas W. Valente is at Johns Hopkins University.
Format:HardcoverDimensions:328 pages, 9.29 × 6.5 × 1.18 inPublished:February 15, 2002Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195141768

ISBN - 13:9780195141764

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Table of Contents

1. Frameworks, Models, and Rationales2. Health Communication Interventions3. Behavior Change Theory4. Formative and Qualitative Research5. Process Evaluation6. Impact Evaluation Study Design7. Sampling and Sample Size8. Data Collection and Management9. Univariate Analysis and Scale Construction10. Statistical Analysis11. Measuring Campaign Exposure12. Measuring Impact13. Advanced Designed and Statistical Topics14. Dissemination of Evaluation FindingsGlossaryAppendix A: List of Some Potentially Helpful WebsitesAppendix B: Bolivia Survey Questionnaire: Bolivia NRHP EvaluationAppendix C: Draft Informed Consent Statement for QuestionnaireAppendix D: Sample Budget Items for Health Communication Campaign Evaluation Project