Evaluating Public Relations: A Guide to Planning, Research and Measurement by Tom Watson

Evaluating Public Relations: A Guide to Planning, Research and Measurement

byTom Watson, Paul Noble

Kobo ebook | June 3, 2014

Pricing and Purchase Info

$39.99 online 
$49.96 list price save 19%

Available for download

Not available in stores

about

Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Title:Evaluating Public Relations: A Guide to Planning, Research and MeasurementFormat:Kobo ebookPublished:June 3, 2014Publisher:Kogan PageLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0749468904

ISBN - 13:9780749468903

Reviews