Evergreen: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving

Hardcover | January 17, 2015

byNoah FlemingForeword byAlan Weiss

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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base-the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: Cultivate the 3Cs of evergreen companies: character, community, and content - Build loyalty programs that turn satisfied customers into enthusiasticadvocates - Nurture profitable customers while pruning those who sap time and money - Inject authenticity into social media communications - Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. "

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From the Publisher

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoin...

NOAH FLEMING is a strategic marketing expert and CEO of Fleming Consulting & Co. He has provided coaching and consulting services for thousands of business owners, executives, and individuals, and is an expert blogger for FastCompany and guest blogger for The Globe and Mail's "Report on Business.' "

other books by Noah Fleming

The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions
The Customer Loyalty Loop: The Science Behind Creating ...

Paperback|Nov 21 2016

$19.51 online$21.95list price(save 11%)
Format:HardcoverDimensions:288 pages, 9.07 × 6.43 × 1.05 inPublished:January 17, 2015Publisher:AmacomLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0814434436

ISBN - 13:9780814434437

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"... the lessons are solid and thought-provoking and should prove a genuine eye-opener for many business owners and managers." - Publishers Weekly "Fleming presents a thought-provoking look at cultivating and promoting good customer relations and customer loyalty to a business.' - Library Journal "Fleming's framework allows us to ask: are we merely `adrenaline junkies' chasing the high of the next customer acquisition, or are we cultivating a sustainable business?' - Forbes "... full of really valuable information on rethinking how you approach customer service... kind of book you can open up to any page and learn something new.' - MindTools "guides entrepreneurs in improving their marketing and building an unbreakable type of customer loyalty.' - Leaders in the Trenches "From Internet startups and mom-and-pop businesses to multinational giants, strong companies... Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits' - Retailer Observer "No-nonsense and rich with examples of his ideas in action, this is a survival guide for those lost in the big-data jungle.' - Retailing Insight "Evergreen is a funny, highly pragmatic and detailed playbook on customer retention, customer experience, and customer strategy.' - M&SB magazine "