Everyday Reading: Poetry and Popular Culture in Modern America by Mike ChasarEveryday Reading: Poetry and Popular Culture in Modern America by Mike Chasar

Everyday Reading: Poetry and Popular Culture in Modern America

byMike Chasar

Hardcover | November 13, 2012

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Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers. He shows how American poetry in the first half of the twentieth century and its reception helped set the stage for the dynamics of popular culture and mass media today.

Poetry was then part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies exploited its profit-making potential. Poetry also offered ordinary Americans creative, emotional, political, and intellectual modes of expression, whether through scrapbooking, participation in radio programs, or poetry contests. Reenvisioning the uses of twentieth-century poetry, Chasar provides a richer understanding of the innovations of modernist and avant-garde poets and the American reading public's sophisticated powers of feeling and perception.

Mike Chasar is an assistant professor of English at Willamette University in Salem, Oregon. He is the coeditor of Poetry After Cultural Studies and maintains the blog Poetry & Popular Culture at www.mikechasar.blogspot.com.
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Title:Everyday Reading: Poetry and Popular Culture in Modern AmericaFormat:HardcoverDimensions:336 pagesPublished:November 13, 2012Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231158645

ISBN - 13:9780231158640

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Read from the Book

Read the introduction, "Poetry and Popular Culture" (to view in full screen, click on icon in bottom right-hand corner)

Table of Contents

List of IllustrationsAcknowledgmentsIntroduction: Poetry and Popular Culture1. Saving Poetry2. Invisible Audiences3. The Business of Rhyming4. The Spin Doctor5. Popular Poetry and the Program EraEpilogue: In MemoriamNotesBibliographyIndex

Editorial Reviews

The lyric spring will never cease creating an emotional pressure, sought after by every searching consciousness--this is what Mike Chasar... has shown in his book Everyday Reading.