Everyday Reading: Poetry and Popular Culture in Modern America

Kobo ebook | November 13, 2012

byMike Chasar

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Everyday Reading is the first full-length critical study of the culture surrounding American popular and commercial poetry in the twentieth century. Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts American poetry as an everyday phenomenon consumed and created by a vast range of readers in different and complex ways. Capturing American poetry’s truly diverse forms and appeal, Chasar shows how the genre helped set the stage-before television, rock music, video games, and the Internet-for the dynamics of popular culture and mass media today.

Chasar investigates twentieth-century American poetry’s audience of millions and maps its range of aesthetics, cultural uses, relationship to canonical verse, and unexpected presence in many parts of modern life. Far from being a marginal art form read by a select group of educated individuals, poetry was part and parcel of American popular culture, spreading rapidly as the consumer economy expanded and companies such as Burma-Shave exploited the form’s profit-making potential. Poetry also offered ordinary Americans a wealth of opportunities for creative, emotional, political, and intellectual expression, whether through scrapbooking, participation in radio programs, or poetry contests. By reenvisioning the uses of twentieth-century poetry, Chasar enables a richer understanding of the innovations of modernist and avant-garde poets and the American reading public’s sophisticated powers of feeling and perception.

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Everyday Reading is the first full-length critical study of the culture surrounding American popular and commercial poetry in the twentieth century. Exploring poetry scrapbooks, old-time radio show recordings, advertising verse, corporate archives, and Hallmark greeting cards, among other unconventional sources, Mike Chasar casts Ameri...

Mike Chasar is an assistant professor of English at Willamette University in Salem, Oregon. He is the coeditor of Poetry After Cultural Studies and maintains the blog Poetry & Popular Culture at www.mikechasar.blogspot.com.

other books by Mike Chasar

Format:Kobo ebookPublished:November 13, 2012Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231530773

ISBN - 13:9780231530774

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Read the introduction, "Poetry and Popular Culture" (to view in full screen, click on icon in bottom right-hand corner)

Table of Contents

List of Illustrations
Acknowledgments
Introduction: Poetry and Popular Culture
1. Saving Poetry
2. Invisible Audiences
3. The Business of Rhyming
4. The Spin Doctor
5. Popular Poetry and the Program Era
Epilogue: In Memoriam
Notes
Bibliography
Index

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