Everyone's A Critic: Winning Customers In A Review-driven World

October 16, 2014|
Everyone's A Critic: Winning Customers In A Review-driven World by Bill Tancer
$32.95
Hardcover
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about

More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
Title:Everyone's A Critic: Winning Customers In A Review-driven World
Format:Hardcover
Product dimensions:256 pages, 9.38 X 6.13 X 0.88 in
Shipping dimensions:256 pages, 9.38 X 6.13 X 0.88 in
Published:October 16, 2014
Publisher:Penguin Publishing Group
Language:English
Appropriate for ages:All ages
ISBN - 13:9781591846383

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