Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by John NorthEverything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by John North

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More…

byJohn NorthForeword byEades Tony

Paperback | January 31, 2015

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Everything you've ever learned about generating leads and growing your business is wrong. 

Everything you've ever heard, everything you've ever tried, and everything you've ever done -- it's all wrong. We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition. 

What we want to do in book is to teach you a system for marketing your business... to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you... at anytime, anywhere or at any price. What most business owners will focus on is generating more leads at any cost but this isn't the best way to attract prospects to your business. 


By following our simple 5 step plan: 

  • More Leads 
  • More Conversions 
  • More Transactions 
  • Higher Prices 
  • More Profits 

We can help you build a million dollar or even multi-million dollar business. #1 Best Selling Author, JOHN NORTH is a versatile and well-rounded entrepreneur with a solid background in Accounting, Banking, Finance, Personal Development IT, Marketing and Business Management. John's passion is to help business owners become more strategic and smarter about their marketing efforts. He constantly pushes the envelope of what's possible in this modern era and is widely regarded amongst his peers as very innovative and highly creative in his approach. 

BONUS: REGISTER THIS BOOK NOW (Details in the book after purchase) Also make sure you take advantage of the free bonuses found in the book!

Title:Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More…Format:PaperbackDimensions:218 pages, 9 × 6 × 0.46 inPublished:January 31, 2015Publisher:Evolve Systems Group Pty LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1943843139

ISBN - 13:9781943843138


Table of Contents

Chapter One - Why Your Marketing is Wrong? The Basics of Marketing Tactical and StrategicWhat is the purpose of marketing? Two sides to your business Internet changed everything It all goes back to the 1950's The Conversion Equation Uptime and Downtime Platitudes!Hot Buttons, Headlines and Copy Informational Offers The Buyers Journey Chapter Two - Marketing StrategiesBecoming an Authority in your Industry Unique Selling PositionMarket Dominating Position Strategic & Marketing PlansCompetitor Research Social MediaFacebook LinkedIn TwitterYouTube Google+ Instagram PinterestPodcastingSearch Engine OptimisationPay Per Click AdvertisingFacebook AdsGoogle Adwords LinkedInTwitter Banner AdvertisingTraditional AdvertisingChapter Three - Business SystemsAutomation, Lead Capture & Tracking Call Tracking Contact Management Systems Email and SMS Marketing Websites that sellMobile is Everything Chapter Four - LeadsHow to Get More leads30 Second IntroductionCost Cutting Tips & Tricks5Chapter Nine - Million Dollar Plus BusinessHow to Create a Million Dollar Plus Business To Effectively Recruit, Train and Develop StaffHow To Execute A Dream 100 Prospect Strategy How to Licence Your IdeasSummaryChapter Ten - Where to Next?Evolve Academy ReferencesLead Capturing Business Card Online Lead Generation Strategies .Website Landing PagesHow to Write Compelling EmailsHow We Use Email Marketing To Produce Instant Revenue And Cash FlowHow to Dominate Your Competition Using Video MarketingMassively and Effortlessly Increase Referrals Using the Power of ReferralsSales Letters that sell Chapter Five - Conversions Create More ConversionsChapter Six - TransactionsGenerate More Transactions Re-activate old customersChapter Seven - Higher PricesAchieve Higher PricesChapter Eight - Increase Profits Increase Your ProfitsHow To Cut Costs & Unnecessary Expenses

Editorial Reviews

"Every chapter offers helpful tips and examples from 'the trenches'I love the compelling title and how the author goes into great detail showing us what there is to Marketing and why he makes this claim. A book to be used as a step by step guide for business owners like me. Every chapter offers helpful tips and examples from 'the trenches', this is real, not something theoretical but actually from someone who's 'been there, done that' and helps clients get their marketing right. Highly recommended reading"Amazon: SigriddK ----------"A terrific step-by-step marketing systemThis book is for people like me! We're good at what we do but don't necessarily know how to get our ideal clients to see us as the first, and most logical, choice. John North teaches a simple, 5-step plan for building a successful business. His insights present a clear picture of what our marketing should - and shouldn't - look like, based on proven and tested strategies.While the current trend toward branding may work for large corporations, it can be costly and not worth the expense for smaller businesses. "Everything You Know About Marketing Is Wrong" debunks such common marketing myths. It focuses instead on how-tos for waking up and engaging prospects by discovering and addressing their real needs. North offers practical and specific advice for leveraging what we're already doing and improving the results - making more money for the same time and money invested.I recommend this book for entrepreneurs who want a sound plan for attracting eager, qualified prospects who can, and will, benefit from their service and gladly pay for it."Amazon: Joan Kent