Excellence In Business Communication

Paperback | January 6, 2016

byJohn V. Thill, Courtland L. Bovee

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For undergraduate courses in business communication.

 

Develops Professional Communication Skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Boveé and Thill’s Excellence in Business Communication , the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing essential communication skills.


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NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for:


0134472438 / 9780134472430 Excellence in Business Communication Plus MyBCommLab with Pearson eText -- Access Card Package

 

Package consists of:

  • 0134319052 / 9780134319056 Excellence in Business Communication
  • 0134390113 / 9780134390116 MyBCommLab with Pearson eText -- Access Card -- for Excellence in Business Communication


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From the Publisher

For undergraduate courses in business communication.   Develops Professional Communication Skills Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Boveé and Thill’s ...

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life e...
Format:PaperbackDimensions:672 pages, 10.7 × 8.4 × 1 inPublished:January 6, 2016Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0134319052

ISBN - 13:9780134319056

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Extra Content

Table of Contents

Prologue: Building a Career with Your Communication Skills

 

1. Professional Communication in a Digital, Social, Mobile World

2. Collaboration, Interpersonal Communication, and Business Etiquette

3. Communication Challenges in a Diverse, Global Marketplace

4. Planning Business Messages

5. Writing Business Messages

6. Completing Business Messages

7. Crafting Messages for Digital Channels

8. Writing Routine and Positive Messages

9. Writing Negative Messages

10. Writing Persuasive Messages

11. Planning Reports and Proposals

12. Writing Reports and Proposals

13. Completing Reports and Proposals

14. Designing and Delivering Business Presentations

15. Building Careers and Writing Résumés

16. Applying and Interviewing for Employment