Excellent Public Relations and Effective Organizations: A Study of Communication Management in…

by David M. Dozier, James E. Grunig, James E. Grunig

Taylor and Francis | January 30, 2003 | Kobo Edition (eBook)

Not yet rated | write a review
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?

This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.

Format: Kobo Edition (eBook)

Published: January 30, 2003

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1135692874

ISBN - 13: 9781135692872

Found in: Public Relations

save 0%

  • Available for download
  • Not available in stores

$120.42  ea

$120.42 List Price


See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

Kobo eBookExcellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries

Excellent Public Relations and Effective Organizations: A Study of Communication Management in…

by David M. Dozier, James E. Grunig, James E. Grunig

Format: Kobo Edition (eBook)

Published: January 30, 2003

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1135692874

ISBN - 13: 9781135692872

From the Publisher

This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions:
*How can we show the value of public relations?
*What is the value of relationships?
*How do relationships affect reputation?
*What does it mean to practice communication strategically?
*How can we measure and evaluate the effects of public relations programs?
*Should communication programs be integrated?
*How does the new female majority in the profession affect communication Excellence?

This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.