Exclusive Product Offering: Creating Something Just for You by Bertrand Cesvet

Exclusive Product Offering: Creating Something Just for You

byBertrand Cesvet, Tony Babinski, Eric Alper

Kobo ebook | August 12, 2010

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This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.



Delivering one-of-a-kind products and one-of-a-kind customer experiences.



With more than six billion people around, can anyone be truly unique? The explosive growth of customization in recent years tells us the answer is a loud, resounding “yes.” Consumers demand customization and differentiation. Given the chance to take advantage of these, no two people express themselves in the same way. Our desire to be one-of-a-kind is deeply seated--and it reflects reality....

Title:Exclusive Product Offering: Creating Something Just for YouFormat:Kobo ebookPublished:August 12, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132479885

ISBN - 13:9780132479882