Expandable Brands: A Guide to Growing Business Locations While Protecting Your Brand

byClare Balmer

Kobo ebook | August 17, 2014

Expandable Brands: A Guide to Growing Business Locations While Protecting Your Brand by Clare Balmer
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To achieve long-term success companies must develop relationships that go beyond just a simple transaction. With more buying options than ever, consumers are increasingly looking to build long-term relationships with businesses they trust, based not just on price and service but on how that company interacts with them and makes them feel. Just as important as developing an effective brand that looks great is maintaining it during expansion. When it comes to growth to more locations or selling a franchise system there are many areas that need to be addressed and systemised, and just before expansion begins is the optimal time to do this. Branding fanatic and professional designer Clare Balmer shows you how to create a powerful and effective brand and also how to ensure that growth is not hampered by brand dilution in the process.
Title:Expandable Brands: A Guide to Growing Business Locations While Protecting Your BrandFormat:Kobo ebookPublished:August 17, 2014Publisher:Container CreativeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0992506093

ISBN - 13:9780992506094

Appropriate for ages: All ages

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