Explaining Research: How to Reach Key Audiences to Advance Your Work by Dennis MeredithExplaining Research: How to Reach Key Audiences to Advance Your Work by Dennis Meredith

Explaining Research: How to Reach Key Audiences to Advance Your Work

byDennis Meredith

Paperback | February 28, 2010

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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques todisseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a moreeffective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and publicinformation officers.As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation.This authoritative guide shows how to:DT Develop a "strategy of synergy" that makes research communication efficient and effective DT Give compelling talksDT Build a professional Web siteDT Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and WebinarsDT Write popular articles and booksDT Persuade donors, administrators and other key funding decision-makersDT Produce news releases that attract media coverageDT Give clear media interviewsDT Serve as a public educator in schools and science centers
Dennis Meredith's career as a science communicator has included service at some of the country's leading research universities, including MIT, Caltech, Cornell, Duke and the University of Wisconsin. He has worked with science journalists at all the nation's major newspapers, magazines, and radio and TV networks and has written thousand...
Title:Explaining Research: How to Reach Key Audiences to Advance Your WorkFormat:PaperbackDimensions:368 pages, 9.25 × 6.13 × 0.68 inPublished:February 28, 2010Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199732051

ISBN - 13:9780199732050

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Table of Contents

ForewordIntroduction: Explaining Your Research is a Professional NecessitySection I: Learning a New Communications Paradigm1. Understand Your Audiences2. Plan Your Research Communication StrategySection II: Effectively Reaching Your Peers3. Give Compelling Talks4. Develop Informative Visuals5. Create Effective Poster Presentations6. Write Clear Research Explanations7. Build a Quality Web SiteSection III: Engaging Lay Audiences8. Forge Your Research Communications Strategy9. The Essential News Release10. Craft Releases That Tell Your Research Story11. Engaging Lay Audiences12. Produce Effective Research Photography13. Produce Informative Research Videos14. Organize Dynamic Multimedia Presentations15. Create E-Newsletters, Wikis, Blogs, Podcasts, Social Networks, and Webinars16. Write Popular Articles, Op-Eds, and Essays17. Author Popular Books18. Become a Public Educator19. Persuade Administrators, Donors, and LegislatorsSection IV: Explaining Your Research Through the Media20. Parse Publicity's Pros and Cons21. Understand Journalists22. Meet Journalists' Needs23. Prepare for Media Interviews24. Make the Interview Work For You25. Protect Yourself from Communication Traps26. Manage Media Communications at Scientific Meetings27. Should You Be a Public Scientist?