Exploring Marketing Research (with Qualtrics Printed Access Card)

byBarry J. Babin, William G. Zikmund

Hardcover | April 3, 2015

Exploring Marketing Research (with Qualtrics Printed Access Card) by Barry J. Babin
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EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. In addition to updates based on recent trends and technology, the new 11th Edition features an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SC...
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Title:Exploring Marketing Research (with Qualtrics Printed Access Card)Format:HardcoverProduct dimensions:656 pages, 10.6 X 8.7 X 1.1 inShipping dimensions:656 pages, 10.6 X 8.7 X 1.1 inPublished:April 3, 2015Publisher:South-Western College PubLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1305263529

ISBN - 13:9781305263529

Appropriate for ages: All ages

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