Explosion Green: One Man's Journey To Green The World's Largest Industry by David GottfriedExplosion Green: One Man's Journey To Green The World's Largest Industry by David Gottfried

Explosion Green: One Man's Journey To Green The World's Largest Industry

byDavid Gottfried

Paperback | June 2, 2014

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Explosion Green tells the twenty-year story of the global green building movement through the eyes of David Gottfried, the man who helped start it all.  Explosion Green reveals the inner workings of the building industry as it comes to grips with the need for environmentally friendly practices. It describes how the industry has evolved, and how this evolution has helped fight climate change and prevent further damage to the environment while creating a multibillion-dollar industry.  Filled with his unique insight and self-deprecating humor, Gottfried’s riveting memoir demonstrates how one person can start a global movement.
"Explosion Green" has won three 2014 Indie Book Awards: Second Place Grand Prize for Non-fiction, Business Category, and Memoir Category
David Gottfried is known as the father of the global green building movement, founding both the World Green Building Council and the U.S. Green Building Council, which has done more for carbon mitigation than any other organization. He has two annual awards in his name, has published two memoirs,Greed to Green(2004), andGreening My Lif...
Title:Explosion Green: One Man's Journey To Green The World's Largest IndustryFormat:PaperbackDimensions:306 pages, 8.5 × 5.5 × 0.69 inPublished:June 2, 2014Publisher:Morgan James PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1630470228

ISBN - 13:9781630470227


Read from the Book

My alarm jolted me awake out of my jet-lag coma. I’d been dreaming of being lost at sea in a life raft, searching for land. The raft spun round and round. I was making a fishing line from the unraveling canvas and a bucket to capture rainwater. The clock was flashing 7:00, which looked more like 17:00 in my Benadryl fog. I think I’d finally fallen asleep at 3 a.m. — at least in Beijing, but more like 4 p.m. my time, the previous day in Berkeley. I hurried to dress. The mirror shot back an image that seemed to have more gray hair, further receding of the hairline, and bags under my glassy eyes. Shenzhen was my third stop on the two-week China trip. I’d already hit Hong Kong and Beijing with Sara and then Shanghai and now Shenzhen with Nellie. Sara and I had been married ten years, and she was now a New York Times best-selling author of The Hormone Cure, with two more books on the way. Our two young kids were at our Berkeley Hills home with Sara’s folks.

Table of Contents


1 China Green    
2 Makeover    
3 Learning the Game    
4 First Sighting of Green Building    
5 Green Doesn’t Pay the Bills    

6. Jobless in San Francisco    
7 Cold Calling    
8 The Start of a Movement    
9 Building the USGBC    
10 What Now?    
11 USGBC CPR    
12 LEED Rolls Out    
13 Growing Up
14 Pushing Limits    
15 GBC Goes Global    
16 The First Greenbuild    
17 The Greenest Little Home in America    
18 Regenerative Ventures    
19 Shades of Green    

20 The GBC Movement at Twenty    
21 What’s Next?







Editorial Reviews

"Explosion Green" describes how the author got into the green-building business at its inception and helped to carry the movement into full swing. A good backroom look into corporate activism, this interesting memoir presents an alternative to engineering change in environmental policies. Instead of focusing on noisy extremes and protests, it demonstrates thatone person's years of quiet hard work and unrelenting determination can make a difference in even the most immobile systems. It's fairly easy to vote green, install energy-efficient lighting, and turn down the heat at home, but relatively few people take further steps against climate change. Gottfried, however, basically devoted his career to his cause, taking true professional risks to bring green-building certifications into reality. More than a memoir, this book functions well as an inspirational tale for anyone working in the green sector or simply striving to manage a cleaner business or lifestyle. Part of the charm of this book is Gottfried's marriage of traditional business tactics and earnest idealism. His personal and business connections and experiences in the boardroom represent a world that many modern professionals may find familiar. The book shows how the author incorporated his personal feelings about climate change into decisions he made in his career. As he navigates the difficult border between idealism and pragmatism, Gottfried explores a conundrum experienced by too many Americans and addressed by too few. Vivid detail and a strong descriptive voice help to round out the author and make him a likable, sympathetic personality. Though the many boardroom discussions the book recounts can get a little repetitive, the author's voice is engaging and personal enough to keep it interesting. The book's strong linear structure fits nicely with the more well-known time line of the environmental movement, from the relative ignorance of the seventies to the increasing awareness today. It is easy to imagine a new generation of environmental pioneers taking over the business world in the pattern thatGottfried lays down in this book. Gottfried's point of view will fascinate any entrepreneur. Innovators struggling with ways to reconcile the demands of their work with the needs of the environment will find this accounting valuable, and it could be considered required reading for activists. --- By Foreword Reviews