Export Planning: A 10 - step approach by Joris J.A. Leeman

Export Planning: A 10 - step approach

byJoris J.A. Leeman

Kobo ebook | November 25, 2015

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The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 – step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning – Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P’s for export which can be used as a toolkit; -A checklist to review whether you are ready for export; “The secret of successful international trade can be found in applying the 4C’s of marketing and matching them with the 5P’s for export: product, performance, partners, people and perseverance.” A book for practitioners and thinkers; students and managers.
Title:Export Planning: A 10 - step approachFormat:Kobo ebookPublished:November 25, 2015Publisher:Books on DemandLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3732210731

ISBN - 13:9783732210732

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