Exposing the Magic of Design: A Practitioners Guide to the Methods and Theory of Synthesis

Paperback | September 15, 2015

byJon Kolko

not yet rated|write a review
As the world grows increasingly complex - in issues of sustainability, culture, and technology - businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has beendisparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as analternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing cultureand bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

Pricing and Purchase Info

$30.30 online
$36.95 list price (save 17%)
Ships within 1-3 weeks
Ships free on orders over $25

From the Publisher

As the world grows increasingly complex - in issues of sustainability, culture, and technology - businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has beendisparaged by the popular media as being inadequate...

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director...

other books by Jon Kolko

Well-Designed: How to Use Empathy to Create Products People Love
Well-Designed: How to Use Empathy to Create Products Pe...

Hardcover|Nov 11 2014

$24.12 online$31.00list price(save 22%)
Thoughts on Interaction Design
Thoughts on Interaction Design

Kobo ebook|Mar 1 2010

$31.29 online$40.62list price(save 22%)
Thoughts on Interaction Design
Thoughts on Interaction Design

Paperback|Jan 25 2011

$28.39 online$44.50list price(save 36%)
Format:PaperbackDimensions:208 pages, 9.21 × 6.1 × 0.71 inPublished:September 15, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190276215

ISBN - 13:9780190276218

Look for similar items by category:

Customer Reviews of Exposing the Magic of Design: A Practitioners Guide to the Methods and Theory of Synthesis

Reviews

Extra Content

Table of Contents

IntroductionSection One: What is Synthesis?1. A Theory of Synthesis2. Sensemaking, Frames, Models and Patterns3. Abductive ReasoningSection Two: Design Synthesis in a Business Context4. The Value of Synthesis in Driving Innovation5. The Culture of SynthesisSection Three: Methods and Applicability6. Methods for Making Meaning out of Data7. Methods for Building an Experience Framework8. Methods for Creating Empathy and InsightConclusionGlossaryWorks CitedIndex

Editorial Reviews

"...design students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume." --PsycCRITIQUES