Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis by Jon Kolko

Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of Synthesis

byJon Kolko

Paperback | September 15, 2015

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As the world grows increasingly complex - in issues of sustainability, culture, and technology - businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has beendisparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as analternative. It is not enough to demand that someone "be more innovative" without offering the tools to succeed.This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing cultureand bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner's guide to using the magic of design to solve complex problems.

About The Author

Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director...
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Details & Specs

Title:Exposing the Magic of Design: A Practitioner's Guide to the Methods and Theory of SynthesisFormat:PaperbackDimensions:208 pages, 9.21 × 6.1 × 0.71 inPublished:September 15, 2015Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0190276215

ISBN - 13:9780190276218

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Table of Contents

IntroductionSection One: What is Synthesis?1. A Theory of Synthesis2. Sensemaking, Frames, Models and Patterns3. Abductive ReasoningSection Two: Design Synthesis in a Business Context4. The Value of Synthesis in Driving Innovation5. The Culture of SynthesisSection Three: Methods and Applicability6. Methods for Making Meaning out of Data7. Methods for Building an Experience Framework8. Methods for Creating Empathy and InsightConclusionGlossaryWorks CitedIndex

Editorial Reviews

"...design students, practitioners of design in all disciplines dealing with product development, and business owners have much to gain from reading this volume." --PsycCRITIQUES