Express: English for Marketing and Advertising: Student Book and MultiROM

Book & Toy | October 16, 2007

bySylee Gore

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A new series of short, specialist English courses for professions such as human resources, or marketing and advertising, and work skills such as telephoning, meetings, and presentations.

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From the Publisher

A new series of short, specialist English courses for professions such as human resources, or marketing and advertising, and work skills such as telephoning, meetings, and presentations.

Format:Book & ToyDimensions:10.24 × 7.71 × 0.25 inPublished:October 16, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0194579182

ISBN - 13:9780194579186

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Table of Contents

1 Introduction to marketing and advertising (Jobs and responsibilities, Corporate identity, Branding)2 Finding the customer (Market research, Customer profiles, Data collection, A telephone survey)3 Planning a marketing strategy (The marketing plan, The four P's, Pricing and positioning strategies)4 Creating ads (The AIDA model for advertising, Working with an ad agency, Advertising channels, Rate sheet)5 Marketing tools (Distribution channels, Types of discount, Types of retailer, Telemarketing, Direct marketing)6 Presenting your public face (Public relations, Websites as a marketing tool, Sponsering, Effective press releases)7 Marketing through trade fairs (Giveaways, Organizing events, Attending a trade fair)AppendixTest yourself!Partner FilesAnswer keyTranscriptsA-Z word listGlossaryUseful phrases and vocabulary