Eyetracking Web Usability by Jakob NielsenEyetracking Web Usability by Jakob Nielsen

Eyetracking Web Usability

byJakob Nielsen, Kara Pernice

Paperback | December 4, 2009

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Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group and founder of the “discount usability engineering” movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called, “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thin...
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Title:Eyetracking Web UsabilityFormat:PaperbackDimensions:456 pages, 9.04 × 6.75 × 0.79 inPublished:December 4, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0321498364

ISBN - 13:9780321498366

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Table of Contents

1. Eyetracking and the Eye
2. Our Eyetracking Research
3. Page Layout
4. Navigation
5. Fundamental Web Design Elements   
6. Images
7. Advertisements
8. User Viewing Behaviors on the Web