F-Commerce Handbook by Paul Marsden

F-Commerce Handbook

byPaul Marsden, Paul Chaney

Paperback | June 1, 2012

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The 10 Secrets to Selling on the World’s #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.

The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook, all designed and proven to build your business and monetize your efforts.

  • Capitalize on impulse purchasing
  • Get customers emotionally involved with your product
  • Use social media as an “experience delivery mechanism”
  • Create powerful social incentives
  • Make customers feel indebted to buy from you

    Facebook is the selling tool of the future. Start building your f-commerce strategy now, and start making Facebook pay today by turning “Likes” into “Buys.”

About The Author

Dr. Paul Marsden is a social psychologist and digital ethnographer working with the advertising group WPP on the impact of digital technology on our lives.Paul Chaney provides Internet marketing and social media consulting services to small- and medium-sized businesses, agencies, and nonprofit organizations.
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Details & Specs

Title:F-Commerce HandbookFormat:PaperbackDimensions:8.8 × 5.9 × 0.2 inPublished:June 1, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:007180613X

ISBN - 13:9780071806138

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