Fair Trade and the Citizen-Consumer: Shopping for Justice?

Hardcover | October 23, 2012

byK. Wheeler

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As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.

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As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead e...

KATHRYN WHEELER is Senior Researcher at the Department of Sociology, University of Essex, UK. Her research focuses on ethical consumption and moral economies. She is currently working on an ESRC-programme exploring 'consumption work and societal divisions of labour' in which she is undertaking comparative research on recycling in the ...

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Format:HardcoverDimensions:232 pages, 8.5 × 5.51 × 0.03 inPublished:October 23, 2012Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230301428

ISBN - 13:9780230301429

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Extra Content

Table of Contents

Introduction: The Rise of the Fair-Trade Citizen-Consumer
Constructing the Citizen-Consumer
The International Fair-Trade Consumer Movement
Promoting Fair-Trade
The Practice of Fair-Trade Support
The Normalisation and Exclusivity of Fair-Trade Consumption
The Politics of Fair-Trade Consumption
Conclusion: The Ideology of the Citizen-Consumer
Appendix: The National Omnibus Survey Questions (Module 236)
Bibliography