Fairpay: An Adaptively Win-win Strategy For Customer Relationships In The Digital Era by Richard ReismanFairpay: An Adaptively Win-win Strategy For Customer Relationships In The Digital Era by Richard Reisman

Fairpay: An Adaptively Win-win Strategy For Customer Relationships In The Digital Era

byRichard Reisman

Paperback | September 16, 2016

Pricing and Purchase Info

$46.50

Earn 233 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Anyone responsible for monetizing digital content in consumer markets should understand this radically new perspective on pricing and how to maximize customer lifetime value. FairPay provides strategies and operational methods for creating better relationships -- to increase loyalty, market reach, and profits." -Shelly Palmer, Business Advisor, Author, Commentator

"Reisman unveils a new world of possibilities through an innovative and visionary methodology that introduces a reference platform for digital value exchange. FairPay is very versatile in its applications and compatible across industries. It is a great example of what disruption could look like in a new digital business era."-Lucila Pagnoni, News Corp Australia

"FairPay boldly explores the future of pricing from a co-creation of value perspective. Highly recommended for digital business entrepreneurs, as well as established firms working on their digital transformation." -Jim Spohrer, IBM and ISSIP.org

"A groundbreaking and definitive book on pricing strategy for the digital age. This highly innovative and practical work shows how enterprises can develop relationship-based pricing strategies leading to long-term customer relationships, based on principles of equity and fairness for both customer and supplier."-Professor Pennie Frow, University of Sydney Business School

Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on discrete transactions at prices that consumers see as exploitive.

This book explains how a revolutionary approach to pricing can solve these problems. It proposes a new architecture for cooperative service relationships that is personalized and continuously adaptive. FairPay operationalizes a new logic for conducting ongoing business relationships that adaptively seek win-win value propositions in which price reflects value. At a practical level, the author explains how this can be applied to transform a range of industries -- with motivations, and guidelines for implementation in stages -- to enhance loyalty, market share, and profits.

At a conceptual level, he explores how novel processes for participative co-pricing can dynamically seek agreement on win-win value propositions -- to approach optimal price discrimination over a series of transactions. FairPay applies modern behavioral economics in choice architectures that enable deep relationship marketing.

An online supplement is provided.

Title:Fairpay: An Adaptively Win-win Strategy For Customer Relationships In The Digital EraFormat:PaperbackDimensions:9.41 × 7.24 × 0.98 inPublished:September 16, 2016Publisher:Business Expert PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1631574779

ISBN - 13:9781631574771

Look for similar items by category:

Reviews