Fanocracy: Turning Fans Into Customers And Customers Into Fans

byDavid Meerman Scott, Reiko ScottForeword byTony Robbins

Hardcover | January 7, 2020

Fanocracy: Turning Fans Into Customers And Customers Into Fans by David Meerman Scott
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Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
 
·         MeUndies, the subscription company that’s revolutionizing underwear
·         HeadCount, the nonprofit that registers voters at music concerts
·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
·         Hagerty, the classic-car insurance provider with over 600,000 premier club members
·         HubSpot, the software company that draws 25,000 attendees to its annual conference
 
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including The New Rules of Marketing & PR (now in its 6th edition and in 29 languages) and Marketing Lessons from the Grateful Dead. In his spare time he s...
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Title:Fanocracy: Turning Fans Into Customers And Customers Into FansFormat:HardcoverProduct dimensions:304 pages, 8.51 X 5.84 X 0.97 inShipping dimensions:304 pages, 8.51 X 5.84 X 0.97 inPublished:January 7, 2020Publisher:Penguin Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0593084004

ISBN - 13:9780593084007

Appropriate for ages: All ages

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