Fashionomics by Donna W. ReamyFashionomics by Donna W. Reamy


byDonna W. Reamy, Deidra W. Arrington

Paperback | July 31, 2012

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Fashionomics gives students a fundamental understanding of economic principles and their direct application to the rational and decision-making of the fashion industry. From the Industrial Revolution to contemporary trends in textiles and fashion, this text explores business and economic theories through real-world, up-to-date examples applied to the fashion industry.

Title:FashionomicsFormat:PaperbackDimensions:336 pages, 10.8 × 8.9 × 0.9 inPublished:July 31, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132109816

ISBN - 13:9780132109819


Table of Contents

1. A Fashion History

2. The Language of Fashion

3. Fashion Economics

4. Fashion: Big Business

5. Profit = Success

6. Competition, the Stock Market, and Financial Measurement

7. Government Policies Affect Fashion

8. Dominating Segments of the Fashion Industry

9. Domestic and International Fashion Consumers

10. The Economic Impact of International Fashion Centers

11. International Fashion Economics

12. Trends in Fashionomics