Fast, Easy, And In Cash: Artisan Hardship And Hope In The Global Economy

Paperback | October 30, 2015

byJason Antrosio, Rudi Colloredo-Mansfeld

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“Artisan” has become a buzzword in the developed world, used for items like cheese, wine, and baskets, as corporations succeed at branding their cheap, mass-produced products with the popular appeal of small-batch, handmade goods. The unforgiving realities of the artisan economy, however, never left the global south, and anthropologists have worried over the fate of resilient craftspeople as global capitalism remade their cultural and economic lives. Yet artisans are proving to be surprisingly vital players in contemporary capitalism, as they interlock innovation and tradition to create effective new forms of entrepreneurship. Based on seven years of extensive research in Colombia and Ecuador, veteran ethnographers Jason Antrosio and Rudi Colloredo-Mansfeld’s Fast, Easy, and In Cash explores how small-scale production and global capitalism are not directly opposed, but rather are essential partners in economic development.

Antrosio and Colloredo-Mansfeld demonstrate how artisan trades evolve in modern Latin American communities. In uncertain economies, small manufacturers have adapted to excel at home-based production, design, technological efficiency, and investments. Vivid case studies illuminate this process: peasant farmers in Túquerres, Otavalo weavers, Tigua painters, and the t-shirt industry of Atuntaqui. Fast, Easy, and In Cash exposes how these ambitious artisans, far from being holdovers from the past, are crucial for capitalist innovation in their communities and provide indispensable lessons in how we should understand and cultivate local economies in this era of globalization.

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“Artisan” has become a buzzword in the developed world, used for items like cheese, wine, and baskets, as corporations succeed at branding their cheap, mass-produced products with the popular appeal of small-batch, handmade goods. The unforgiving realities of the artisan economy, however, never left the global south, and anthropologist...

Jason Antrosio is associate professor of anthropology at Hartwick College in Oneonta, New York. Rudi Colloredo-Mansfeld is professor and chair of anthropology at the University of North Carolina, Chapel Hill.  
Format:PaperbackDimensions:200 pages, 8.5 × 5.5 × 0.7 inPublished:October 30, 2015Publisher:University Of Chicago PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:022630261X

ISBN - 13:9780226302614

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“With engaging stories and descriptions, Fast, Easy, and In Cash shows how home based artisans in the Northern Andes reach world markets with innovations built on a cultural commons. Through their sophisticated account that focuses on the margins, Antrosio and Colloredo-Mansfeld reveal many dynamics of central capitalism from profit making, to winner-take-all markets, to Ponzi schemes.”