Film Marketing Into The Twenty-first Century by Nolwenn MingantFilm Marketing Into The Twenty-first Century by Nolwenn Mingant

Film Marketing Into The Twenty-first Century

byNolwenn MingantEditorCecilia Tirtaine, Jo Augros

Paperback | October 29, 2015

Pricing and Purchase Info


Earn 278 plum® points

Prices and offers may vary in store

Out of stock online

Not available in stores


This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.

Joel Augros is Associate Professor of Film at the Université Paris 8 - Vincennes, France. Nolwenn Mingant is Associate Professor of American Studies at the Université de Nantes, France. She is the author of Hollywood à la conquête du monde: Marché, stratégies, influences (2010). She is a co-founding member of research group CinEcoSA an...
Title:Film Marketing Into The Twenty-first CenturyFormat:PaperbackDimensions:288 pages, 9.25 × 6.1 × 0.47 inPublished:October 29, 2015Publisher:British Film InstituteLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1844578380

ISBN - 13:9781844578382

Look for similar items by category:


Table of Contents

Acknowledgments.- Notes on Contributors.- Foreword; Janet Wasko.- Introduction; Nolwenn Mingant, Cecilia Tirtaine and Joel Augros.- 1. 'My job is to find the right signals at the right moment for the right people': An interview with Benoît Mely; Laurent Creton and Nolwenn Mingant.- PART I: MARKETING AND FILM CULTURE.- 2. 'There is no one-shape-fits-all for film': An interview with Michael Williams-Jones; Nolwenn Mingant.- 3. Tom Cruise and Burj Khalifa, or How Hollywood Marketing Shapes Film Production; Nolwenn Mingant.- 4. 'My Big Fat Life In Ruins': US Indie Films and the Marketing of 'Greekness'; Lydia Papadimitriou and Yannis Tzioumakis.- 5. Carry On Laughing: Selling English Humour in France; Cecilia Tirtaine and Joël Augros.- 6. Dubbing and Marketing in the Ice Age series: A case study by Nolwenn Mingant.- 7. Hollywood in China: Continuities and Disjunctures in Film Marketing; Michael Curtin, Wesley Jacks, Yongli Li.- 8. Film Marketing in Nollywood: A case study by Alessandro Jedlowski.- 9. Marketing High Frame Rate in The Hobbit trilogy: A Spectacular Case of Promoting and Un-promoting New Cinema Technology; Miriam Ross.- 10. Niche Marketing in Peru: An Interview with Claudia Zavaleta; Nolwenn Mingant.- PART II: MARKETING FOR AND BY THE CONSUMER.- 11. Leaked Information and Rumours: The Buz Effect: A case study by Joël Augros.- 12. Brave New Films, Brave New Ways: The Internet and the Future of Low-to-no Budget Film Distribution and Marketing; Hayley Trowbridge.- 13. Between Storytelling and Marketing: SocialSamba: An Interview with Aaron Williams; Nolwenn Mingant.- 14. Promoting in Six Seconds: New Advertising Strategies Using Video Social Network Vine: A case study by Javier Lozano Delmar and José Antonio Muñiz.- 15. Piracy and Promotion: Understanding the Double-Edged Power of Crowds; Ramon Lobato.- 16. Marketing Bait (2012): Using SMART Data to Identify E-guanxi Among China's 'Internet Aborigines' ; Brian Yecies, Jie Yang, Matthew Berryman and Kai Soh.- 17. From Marketing to Performing the Market: The Emerging Role of Digital Data; Michael Franklin, Dimitrinka Stoyanova Russell and Barbara Townley.- POSTSCRIPT: THE INVISIBLE SIDE OF BUSINESS: B-TO-B MARKETING.- 18. Marketing the 'Avatar Revolution', or How to Sell Digital Technology to Exhibitors; Kira Kitsopanidou.- 19. 'It's Africa. It's Arizona. It's Antarctica. It's Afghanistan. Actually, it's Alberta': Marketing Locations to Film Producers; Ben Goldsmith.- Select Bibliography.- Index.