Fit for Service: Meeting the demand of the Asian middle class by Andrew BraggFit for Service: Meeting the demand of the Asian middle class by Andrew Bragg

Fit for Service: Meeting the demand of the Asian middle class

byAndrew BraggEditorNick Cater

Paperback | January 1, 2017

Pricing and Purchase Info


Earn 130 plum® points

In stock online

Ships free on orders over $25

Not available in stores


Australia’s prosperity is built upon free, open markets and creative trade policy. At a time of increasing protectionism, our North Asian trade agreements open the door to increased service exports to the region’s rapidly growing middle class. But does Australia have what it takes to capitalise on these deals? Fit For Service examines what Australia must do to succeed in exporting the know-how that is disrupting the 21st century.

Andrew Bragg is the director of policy and research at the Menzies Research Centre. He is also the head of the Enterprise Policy Unit which backs Australians taking risks to invest and employ people. An accountant by profession, Andrew spent the past three years as head of policy at the Financial Services Council, one of Australia's le...
Title:Fit for Service: Meeting the demand of the Asian middle classFormat:PaperbackDimensions:96 pages, 8.27 × 5.83 × 0.2 inPublished:January 1, 2017Publisher:Connor Court Publishing Pty LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:192550137X

ISBN - 13:9781925501377


Table of Contents

Foreword by the Hon Andrew Robb AOIntroduction Chapter One - Lessons from history 1.1 Core institutions 1.2 An old Australian debate: free markets vs protection 1.3 Menzies' Pivot to Asia 1.4 Farmers and free trade1.5 Mining and minerals 1.6 The contemporary platform: North Asian FTAs 1.7 Investor State Dispute Settlement: threat to sovereignty or union dogma? 1.8 Ministers matter 1.9 Making our trade institutions fit for service 1.10 Dynamic digital agreements Chapter Two - Servicing the Asian middle class 2.1 Harnessing technology 2.2 A stocktake of service types 2.3 Key service exports: traditional and modern 2.4 North Asian trade agreements: unbundling the export of services Financial services Information and communications technology FinTech AgTech Professional services Legal services Engineering Architecture Accounting 2.5. Improving services implementation: creating a new framework Frame the challenges Manage the language Impose timetables 2.6 Achieving mutual recognition Regulatory mutual recognition Industry mutual recognition 2.7 Increasing industry involvement 2.8 Governance and reporting 2.9 Next opportunities: testing the new frameworkConclusion - Next Steps About the AuthorAcknowledgements