Focus Group Research by Martha Ann CareyFocus Group Research by Martha Ann Carey

Focus Group Research

byMartha Ann Carey, Jo-ellen AsburyForeword byMartin Tolich

Paperback | July 31, 2012

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This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.
Martha Ann Carey’s (PhD, RN) experience developing, implementing, and evaluating social science research stems from her years of working with public health agencies of the US government including the National Institute of Mental Health, the National Institute of Nursing Research, the Substance Abuse and Mental Health Services Administr...
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Title:Focus Group ResearchFormat:PaperbackDimensions:118 pages, 8.8 × 5.9 × 0.3 inPublished:July 31, 2012Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1611322561

ISBN - 13:9781611322569

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Table of Contents

Foreword by Martin TolichPrefaceChapter 1. What is a Focus Group?Chapter 2. Psychosocial FoundationsChapter 3. PlanningChapter 4. ImplementingChapter 5. Special PopulationsChapter 6. AnalysisChapter 7. Communication of Research FindingsChapter 8. Concluding ThoughtsGlossaryNotesReferencesIndexAbout the Authors

Editorial Reviews

“Essential reading for postgraduates in health, the social sciences, and education. The size of the book belies how much information is packed between its covers. It is a quick how-to read, yet the reader will want to spend considerable time to digest the vast array of information provided. Guides to further reading are included within each chapter. The book gives novice researchers and experienced qualitative researchers (using focus groups for the first time) sound guidance on how to utilize focus groups effectively.”—From the foreword by Martin Tolich