Focus: The Future of Your Company Depends on It by AL RIESFocus: The Future of Your Company Depends on It by AL RIES

Focus: The Future of Your Company Depends on It


Paperback | September 27, 2005

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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWee...
Title:Focus: The Future of Your Company Depends on ItFormat:PaperbackDimensions:320 pages, 8 × 5.31 × 0.73 inPublished:September 27, 2005Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060799900

ISBN - 13:9780060799908

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Rated 4 out of 5 by from Awesome Marketing Strategy Book! This book provides great fuel for any branding strategy debates, even if you're not a seasoned marketing professional. If you are a marketing professional or involved in formulating a company's business strategy, this is a MUST READ. In this book, Al Ries provides you with an arsenal of examples of major brands, their branding strategies, and the business impetus that shaped the branding strategy; for better or for worse. After reading this book, you'll never look at brands the same way.
Date published: 2006-06-18

Editorial Reviews

"A very important book, well documented, well argued, but destined to be controversial. Next time your company is tempted to broaden or diversify, I guarantee that you will think twice." (Philip Kotler, J.L. Kellogg Graduate School of Management)