Food Consumer Science: Theories, Methods And Application To The Western Balkans by Dominique BarjolleFood Consumer Science: Theories, Methods And Application To The Western Balkans by Dominique Barjolle

Food Consumer Science: Theories, Methods And Application To The Western Balkans

byDominique BarjolleEditorMatthew Gorton, Jasna Miloå¡evi

Paperback | April 12, 2015

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This book explores the main methods, models, and approaches of food consumer science applied to six countries of the Western Balkans, illustrating each of these methods with concrete case studies. Research conducted between 2008 and 2011 in the course of the FOCUS-BALKANS project forms an excellent database for exploring recent changes and trends in food consumption.
Title:Food Consumer Science: Theories, Methods And Application To The Western BalkansFormat:PaperbackDimensions:144 pagesPublished:April 12, 2015Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:9401780536

ISBN - 13:9789401780537

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Table of Contents

1 Introduction

2 Theories of Food Choice

3 Quantitative Surveys of Food Consumption and Motives: The Food Choice Questionnaire (FCQ)

4 Segmenting Consumers Using Cluster Analysis: An Application to Food Motivations in the Western Balkan Countries

5 Exploring an Emerging Market Through Focus-Groups and Expert Interviews: Health Claim Products in the Western Balkans

6 Assessing Fruit Perception Using Focus Groups

7 Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi-Approach

8 Utilising Conjoint Analysis: Understanding Consumers Preferences for Traditional Food

9 Conclusions

Index